We are trying to find out if users are happy with services on existing e-commerce sites or if they are expected to provide more to the customer (more promotions, free delivery, secure payment)

We want to understand a broad demographic of users’ spending habits, from price, and frequency to reason why, so we can build an aggregated empathy map from the findings.

1. What is your age range?

• 16 - 24
• 25 - 32
• 33 - 45
• 46 - 58
• 60+

2. Where do you live?

Short open answer

3. What is your annual income?

• Less than CAD 15K
• CAD 15K - CAD 45K
• CAD 45K - CAD 75K
• CAD 75K - CAD 100K
• CAD 100K +

4. How frequently do you shop for furniture online?

• Rarely
• Occasionally
• Often
• Very often

4.2. Conditional Logic. If you answered often or very often what is the primary reason you shop for furniture online?

• Convenience
• Better prices
• Wider selection
• Other (please specify)

5. Which device do you prefer to use when shopping for furniture online?

• Desktop computer
• Laptop
• Tablet
• Smartphone

6. When purchasing a product online, what are your reasons for doing so?

• Online discounts
• I do not want to shop instore
• I am too busy
• I receive awards for online shopping
• Other (please specify)